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Wednesday, 12 April 2017

Cue Card - A small successful business

Describe a successful small business that you know.
You should say:
- what the business is
- where it is
- who runs the business / how you know about this business and explain why you think it is successful.


- Nowadays, there is a new booming [1] trend of start-ups in my city; however, not all of them are successful. One of the businesses that I think is the most successful is the CCD chain of restaurants and café boutiques.

- I remember 2 years ago, they only had one business in our city. It quickly became one of the favorite [2] spots for young Ludhianvis to get together. Now they have expanded with franchises [3] in almost every corner of my city. The fame of CCD has spread by word of mouth, and in my case, a friend told me about it.

- The owner of the chain is a young woman, who is only 31 years old at the moment. Since I have always been [4] interested in opening up a small café/ restaurants of my own, I admire her work a lot.

- She has successfully created a brand name of real food, in the environment of a modern, energetic and urban café, introducing the foreign lifestyle to our rustic city. Every time I have visited this restaurant, it has always been full [4] and this applies to all other CCD locations in our city, not just one specific place.

- Recently, the group announced that it had [5] raised a 5.5- million-dollar investment from overseas funds. This proves that the CCD chain is considered to have great potential in developing further and becoming even more successful in the future.

1) booming: [adjective] having a sudden increase in business, wealth and success. 
Example: The owner was able to buy new machinery, because his company was booming and he had money to invest.

2)start-ups: [noun] companies that are just opening.
Example: Many start-ups fail because they do not have enough money to survive their first year in business.

3) chain: [noun] a group of businesses owned by the same company. 
Example: There are about 6 large chains of supermarkets selling food in the UK.

5) boutiques: [noun] a small business that sells fashionable products. 
Example: A famous street in London is full of small boutiques selling all the latest styles of clothes.

6) franchises: [noun] businesses which have been given permission by a company to sell its products in a particular area. 
Example: The largest restaurant franchise in the UK is McDonalds.

7) word of mouth: [expression] The chain is famous because people have talked about it to each other. 
Example: The news of the accident spread by word of mouth, hours before it was reported on TV.

8)brand name: [noun] the name given to a product by the company that produces it. 
Example: The brand name of the most famous trainers is NIKE.

9) rustic: [adjective] simple – typical of the countryside. 
Example: It is impossible to see rustic styles of houses in Hanoi nowadays.

10) investment: [noun] a sum of money that you lend to a business, expecting that you will make more money over a period of time. 
Example: The investment of money by the bank enabled the business to expand.